Sunday, November 28, 2010

Bhupendar cassettebur- Part 1

click the picture to enlarge & view it as panoramic

Monday, November 22, 2010

Making of Star Cement music video 'Sapne Sach Kare'

Related Video : NDTV

Using music and icons to cement brand promotions

RnM Team 22 Nov 10 15:55 IST , MUMBAI: One of the largest cement manufacturing companies of north-east India is planning to use music and icons of the north east, led by the legendary Dr Bhupen Hazarika, to cement its brand profile throughout all the states of the north east.

On Saturday, Cement Manufacturing Company Limited, launched a music video, “Our North- East, Our Star’, directed by Aniruddha Roy Chowdhury of Antaheen fame, and featuring Dr Bhupen Hazarika in his first music video composed by acclaimed music composer Shantanu Moitra with lyrics by Swanand Kirkire.

The video was released at an event where Dr. Hazarika was presented with a memento by Sanjay Agrawal, Director Cement Manufacturing Company Limited, and Shantanu Moitra. Dr. Hazarika was also honored with a Gamusa, a tradition much followed and honored in the North East.

The music video, with the Hindi baseline, Sapne Sach Kare, will use TV, local cable channels, Radio, You Tube and all digital platforms for playout. It will hit the air in December and the makers hope that it ends us being an anthem of sorts for the north-east. Film theatres across the north-east are also expected to air the music album before screening movies.

Shantanu Moitra, the award-winning composer of films like Lage Raho Munnabhai and 3 Idiots, told, “This music video features four of the biggest starts from the north east: There’s Mami Varte, who is a huge star in Mizoram; Lou Majaw who is very big in Meghalaya, and Sourabhee Debburma who is equally popular in Tripura. All three are huge in their states, but it is the fourth star, Dr Bhupen Hazarika – the legendary music composer, filmmaker, Dadasaheb Phalke award winner and brilliant singer – who actually transcends all states and is a true national icon for every Indian.”

Together, the four stars have been signed up by CMCL to give a voice to the North East. Says Moitra, “They have come together to give a voice to one sound from the north east, developed by me, and written by Swanand Kirkire.”

Moitra says that while the CMCL music video is a marketing tool for its cement brand, it is nevertheless an extremely sensitive way of “using music with the larger good in mind. It is a lot like responsible branding, more like nationalistic CSR through Music.”

Explaining, Moitra says, “Today, nobody knows much about the North East – there is ignorance, and .............
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Sunday, November 21, 2010

Legendary Dr Bhupen Hazarika to be seen in his first music

Mumbai, Nov 20 : Music legend and Dada Phalke awardee, Dr Bhupen Hazarika, will be seen in his first music video promoting the cultural wealth of northeast India.

The song, 'Our northeast. our star', working title 'Sapne Sach Kare', has been written by Swanand Kirkire ('Hazaaron Khwashishen Aisi', '3 Idiots') and composed by Shantanu Moitra. The final version of the song has the artistes singing in their native language, as well as in Hindi.

The video has Dr Hazarika sharing screen time with with Meghalaya's legendary Blues artist Lou Majaw, Mizoram's pop artist Mami Varte and Tripurean talent Sourabhee Debburma.

The project is the initiative of Meghalaya-based 1.2 million tonne cement company, Star Cement's effort to celebrate the vibrancy of the region's culture. The company also felicitated Dr Hazarika here today.

''Dr Hazarika is practically a 'God' in Assam, and the project with him goes beyond the brand. It is about unifying the people of the northeast within themselves and with the rest of India,'' the company director, Sanjay Agarwal said.

''The song and the reason behind the music video got me to participate in the project. We have dreamt and thought a lot about something like this. When it started, we knew the atmosphere around it,'' Dr Hazarika said.

The music video, directed by Aniruddha Roy Choudhury, is set to be released on December 11 at Kolkatta.

Monday, November 15, 2010

Book of Nirod Choudhury released,

Asomiya Pratidin : 10 Nov ,2010

Sunday, November 14, 2010

Rabindra Bhavan-ot Bhupenda

Assamiya Khabor 13-11-2010

Saturday, November 13, 2010

APLS felicitates legendary Bhupen Hazarika

The Sentinal , 13 November ,2010
ITANAGAR, Nov 12: The Arunachal Pradesh Literary Society (APLS) felicitated the doyen of Indian Music, Daba Saheb Phalke awardee Dr Bhupen Hazarika in an emotionally surcharged atmosphere at his Nijarapara residence at Guwahati last Wednesday. Yeshe Dorjee Thongchi, Sahitya Academy Awardee and President of the APLS, who led the delegation, presented a statue of Buddha, an Adi Galuk, Khada, books written by him and publications from the State Research Department. Thongchi also read out the citation of the felicitation where the emotional bond in existence between Dr Hazarika and people of Arunachal Pradesh was elucidated in lucid Assamese. Dr Hazarika, who was eagerly waiting for the arrival of Arunachalee friends, embraced all members and soon immersed in singing with Bengia Hemanta in Assamese, Hindi and in Nyishi.

The APLS members spent more than an hour of fruitful time with the legend. They also interacted with Kalpana Lazmi, the famous Hindi film producer and director. The members, in a release today, expressed gratitude to the Asom Sahitya Sabha for their help and support in materializing the memorable moment. The APLS delegation included Batem Pertin, Deputy Director of Research (Museum & Archieves), Bengia Hemanta, a renowned radio artist and Member of Sangeet Natak Academy, Dr Pekba Ringu, writer, Taro Chatung, film producer, actor Hage Appa and his wife amongst others

New music album released

Assamiya Khabor , 13 Nov 2010

Thursday, November 11, 2010

Monday, November 8, 2010

Sunday, November 7, 2010

Diwali celebration- Nijoraparot Bhupenda

Photo source : Asomiya Pratidin , 5th Nov 2010

Star cement controversy- Bhupenda speaks out

Assamiya Khabor : 06 Nov, 2010

Thursday, November 4, 2010

Bhupen Hazarika's ad shoot kicks off a row in Assam

Guwahati, Nov 4 ,2010 (IANS) :

Music maestro Bhupen Hazarika and his companion Kalpana Lajmi are mired in a blazing controversy in Assam after images of the 85-year-old ailing singer being taken in a chair to the banks of the Brahmaputra river for a commercial shoot were carried in the local media.

“Bhupen Hazarika has been reduced to a commercial commodity and we are extremely saddened to see the images on TV and in newspapers of our elder brother being lifted by six people with bamboo poles placed on the side of the chair,” Bhupen Hazarika's younger brother Nripen told IANS.

The legendary singer and Dadasaheb Phalke award winner Monday acted in a commercial for a local cement brand. The frail Hazarika, who underwent a cardiac bypass surgery last year, was seen in the visuals veing carried in a chair. The entire shoot lasted for about three hours on the river bank near Chandrapur in Guwahati.

“As ardent fans and well-wishers we went to the shooting site to seek his blessings, but were rebuked and literally pushed by Kalpana Lajmi and other crew members of the shooting unit,” said Dwijen Kalita, a community leader in the Chandrapur area.
Kalita and about 300 locals gathered at the shooting site on hearing about Hazarika's arrival.

“We were shocked to hear Kalpana Lajmi swearing at us, saying to us to get lost and using words like stupid people. She (Kalpana Lajmi), in fact, twice said she was his (Bhupen Hazarika) wife,” an angry Kalita said.

Hazarika and Lajmi has been living together for the past nearly four decades, although there is no formal confirmation about the couple having got married.

“Only from newspapers and TV did we hear that Kalpana Lajmi is my brother's wife. Although I am his younger brother, I don't have any information about the two getting married formally,” Nripen said.

“We have no problems with Kalpana Lajmi and Bhupen Hazarika sharing a relationship, whether married or not, but the fact of the matter is he is our pride, and we as people of Assam have every right to see that our pride is not used as a commodity for serving someone else's business interests,” said Prasanta Phukan, a Bhupen Hazarika fan and a lawmaker from the Bharatiya Janata Party.

There was no immediate reaction from either Hazarika or Lajmi over the controversy - an issue that has hogged headlines in the local media.
Singer, lyricist, filmmaker, and one of India's best-known balladeers, Hazarika and Lajmi generally stay in Mumbai.

“Bhupso (Kalpana endearingly addresses Hazarika as Bhupso) did offer to marry me two years ago, but I said no,” Lajmi, born in 1954, told IANS in an interview in February 2009.

“Maybe he wanted to give me the status of wife, but I was not interested. For me, the relationship, the trust and the respect that we share with each other are more important than marriage.”

Lajmi, best known for her woman-oriented films like “Rudaali”, “Daman”, “Ek Pal”, “Chingaari” and “Darmiyaan”, says she met Hazarika through her uncle.

“We have been living together for the past 38 years now, although my mother never accepted the relationship, nor did Bhupso's family members, barring Manisha (Bhupen's younger brother Jayanta's wife).

“Just about a couple of months back my mother asked me to get married to Bhupso. This is completely Indian mentality, you know,” Lajmi said during the 2009 interview.

Related News :Assamiya Khabor: 04 Nov 2010

Wednesday, November 3, 2010

It makes me very emotional - Bhupen Hazarika

Schemes to Beautify Brahmaputra Bank
The Telegraph : November 2 , 2010
Guwahati, Nov. 1: “It makes me very emotional,” Bhupen Hazarika today said, thinking of his younger brother Rana, whom he lost in the seventies.

As the strum of his guitar and his evergreen voice today echoed through the air when GDD minister Himanta Biswa Sarma announced that a statue of Jayanta Hazarika would be put up at Nizarapar, home to Assam’s first and most famous musical family, the older brother’s voice broke over the phone as he spoke of the times that were.

“Rana’s not being there makes me and my music feel without a backbone,” Hazarika told The Telegraph. “I hope his soul rests in peace and wish people would research his music.”

For Jayanta Hazarika’s Bengal-born wife Manisha Hazarika, who stayed back in Assam after her husband’s demise in 1977, “I may be Bengal’s daughter but I am Assam’s daughter-in-law.” She is believed to have said this after Hazarika’s body was flown into the city from Calcutta.

She was “eternally grateful for the recognition that people had given to Jayanta Hazarika’s music. “There can be no better news than this,” she said. Announcing the move among a slew of schemes as part of the proposed city beautification this morning, the GDD minister said he planned to start the drive by vacating the landmark bungalows facing the riverfront by this month.

“The DC’s bungalow and others (residences) along the Brahmaputra will be vacated within this month. The panoramic view of the mighty Brahmaputra as seen from the bungalows should not be confined to a few people and everyone should get an opportunity to enjoy it. And work on the proposed beautification along the bank will be carried out at the earliest,” Sarma said, at an open meeting to inaugurate the renovated Silpukhuri tank today.

The minister said a sum of Rs 1 crore was allocated to renovate the Navagraha crematorium.

“Upgrade of the Navagraha crematorium has been a long-felt need of the people here. Not only this, I am happy to allocate another fund for the renovation of two graveyards — near B. Borooah College and at Athgaon,” said Sarma.

Renovation of the historic pond started in 2006 and a cost of nearly Rs 60 lakh was incurred in the work.

“Silpukhuri is a major landmark of the city and today we have been able to give it a new look, thanks to the efforts of the local people, Silpukhuri Suraksha Samiti and the department concerned,” the minister said.

“To further beautify the tank and its environs, I will suggest removal of the wall facing GNB Road so that passersby too can enjoy its beauty,” he added.

“Since its inception, the tank was used by the local people for their daily chores. Today, we have got something which we needed for a long time — a clean, beautiful and placid Silpukhuri,” said Badal Das, the secretary of the Silpukhuri Suraksha Samiti.

The GDD minister also announced schemes for renovation of the Umananda temple, Sukreshwar Ghat and Kali Mandir field, among others.

Bhupen Hazarika and Star Cement

Assamiya Khabor ,2nd Nov 2010

Asomiya Pratidin , 2nd Nov 2010

Related Video :

Monday, November 1, 2010

Bhupen Hazarika arrived in Assam

Assamiya Khabor: 01 Nov 2010

Related News, Assamiya Khabor , 31 Oct 2010